Posted March 16th, 2009 by adam@museprestech
This is the first in a series of Articles by Muse Presentation Technologies, a leader in the field of Presentation Technology at events and trade show.
LCD, Plasma, Projection, LED? With so many choices available to the exhibits industry for presentations, it can be tough to choose. Within each type of display category there are even more choices. This is where an experience rental and staging company earns its keep! In this series we will explain some of the pros and cons of the four main display types available to the exhibit designer/builder and hopefully give you some things to look out for when you are building a new exhibit.
[more after the break]
PLASMA
With some manufacturers such as Pioneer jumping ship in regards to the plasma market, one has to wonder what is wrong with this technology? The answer is Absolutely Nothing! There is just high stakes competition and advances in LCD technology. But the Plasma is still capable of delivering Darker Blacks and greater contrast ratios than most LCD panels and the quality of a plasma display is great. The largest plasma display in production measures 103" diagonally, approximately 5' tall and 8'wide. Big! However, Panasonic also has multiple 150" prototype displays. The logistics involved in transporting and installing these will prove to be quite a challenge for the mobile Exhibitor. At this time however, the 103" plasma display is the best solution for a large theatre within a trade show booth. When looked at for multiple angles, it's the most cost effective for a large screen display. A quick comparison with a projection system of a similar size makes the choices clear. The 103" plasma requires one piece be shipped and sent through the docks, the projection system ships in two pieces, maybe more if the installation requires a rear projection mirror system to shorten the throw distance. All of this takes up square footage in your clients booth as well. The 103" hung on a wall takes up less than 8 square feet of space. As if that weren't enough of a selling point, for the 103" plasma there are solutions that require a single technician to install the plasma in an exhibit. No forklift call, no specialized technician, you just have to decide where you want it. To even further sweeten the pot, there are touchscreen add-ons available to create an interactive environment for your presenter and visitors that is large enough to completely engage them in the environment.
What does the future hold? Keep an eye out for upcoming 3D add-ons that will really blow the attendee's away! There is always a concern about burn-in, or image retention, with plasma screens, though that is not nearly the concern it used to be. This is something that Rental and Staging companies are aware of and keep in mind when choosing displays for the booth. If the content has motion there isn't a concern, but if the display is to be used for static signage, such as scheduling then LCD panels may be the best solution. Either way the reports of Plasma's demise seem to be premature.
Our Next article will focus on the use of LCD displays in your clients Exhibits.
Muse Presentation Technologies is a leader in Exhibit Audio Visual www.museprestech.com
Do you agree with Muse when it comes to this technology? What other positive things do you see for Plasma technology?
