ATMOSPHERE Wins Three Awards at Outdoor Retailer
Posted August 16th, 2009 by Zach
Salt Lake City, July 27, 2009 – The CamelBak Products exhibit won the SNEWS Top BOB Award for the best overall booth at Outdoor Retailer Summer Market 2009. Atmosphere was also recognized for the award-winning Keen and GoLite exhibits at this summer’s show. The best environment was designed and produced by Atmosphere Studios and driven byCamelBak’s vision. This success was the result of a collaborative effort, from the CamelBak CEO to the field services coordinator, where their internal team guided the award-winning design/build process and Atmosphere listened and delivered. “The new exhibit creates a look & feel with brand purpose and product presentation continuity that reinforces CamelBak’s premier market position,” said Kurt Damschroder, Atmosphere Studios’ Design Director.
The exhibit elements and components flow seamlessly in an extremely functional configuration, while presenting a clear market message: “push beyond your limits with hydration” from CamelBak products. The challenge was to express CamelBak’s mission through the exhibit architecture and the central WaterWall feature did just that. Water percolates through a curving 16 foot high x 36 foot long chain maille wall in a demonstration of how water diffuses through the human body. The Hydration Station, hand-crafted bent-wood product displays, flexible one-off merchandising and tactile materials all added to the winning solution, the SNEWS article cited “drama, functionality, personality and cool ideas” in describing the CamelBak exhibit.
Keen won the Déjà Vu award for their continued focus on the environment, by recycling and repurposing components in their exhibit. Atmosphere manages the existing exhibit properties and along with Keen’s great creative resources, produces new sustainable elements that are warm and inviting; SNEWS remarked, “The exhibit was comforting.” GoLite earned an honorable mention, as they reconfigured their exhibit with fresh visual merchandising, introduced their on-line product presentation and utilized soy-based mannequins, just another example of their company’s eco-initiative. Atmosphere is proud to assist in the integration of GoLite’s existing properties with the design/build of new elements based on the priorities in their event marketing efforts.
Who is Atmosphere Studios?
Atmosphere Studios specializes in creating innovative environments for events, trade shows, corporate spaces and InStore programs. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been impressing clients with their unique approach to creating remarkable environments since 1997. Recent installations from Paris to Bangkok and New Delhi have expanded the global reach of Atmosphere’s work. Partners Tom Jennings (Founder), Kurt Damschroder (Design Director), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) have quietly celebrated Atmosphere’s twelfth anniversary and the growth built over the past several years. These latest awards underscore the ongoing transformation of Atmosphere into a leading design and production firm with a worldwide reputation for excellence.
Any questions about Atmosphere please contact:
Tom Jennings -(801) 573.3302
tom@AtmosphereIgnites.com
Kubik Inc. Hires Van Pelt to Support New Business Development
Posted June 30th, 2009 by Exhibitslist Team
Mount Laurel, NJ: June 3, 2009 - kubik inc. is very pleased to announce the appointment of John Van Pelt as Senior Sales Executive. In this role, Mr. Van Pelt will be working with Elliot Kohn on new business development initiatives for kubik's North American exhibit business.
"At kubik, whether it's a trade show, experiential marketing event or museum environment - our focus is on providing our clients with outstanding services and creating the most extraordinary experiences in the world", said Elliot Kohn, Coo/Principal, kubik. "We know that there is an ever increasing demand for our services in the marketplace and we are excited that John will help us to extend our exceptional, timely and hands-on experience to our clients."
A seasoned sales executive with over 30 years of industry experience, John will play a key role in identifying and developing new business opportunities within organizations that are not current kubik customers.
Before joining kubik, John held Senior Account Executive roles as EWI Worldwide and H.B. Stubbs Co. Clients recognize his keen business insight as well as his expertise in translating concepts into action to maximize results in top-tier exhibits, mobile tours, museums and themed attractions.
"I am very delighted to have the opportunity to join a great company like kubik", said Van Pelt. "To be part of the team that's working hard to expand our presence in the marketplace is a terrific challenge and goal."
kubik is leading the transformation of conventional services associated with an event marketing company by providing clients with imaginative thinking, unique exhibit and event results and integrated marketing solutions.
About kubik
kubik builds experiences in the form of exhibits, environments and events for Fortune 1000 companies and leading cultural institutions throughout North America and Europe. With offices in Toronto, Amsterdam and New Jersey, kubik can be contacted toll-free in North America at 1.877.252.2818 or at www.thinkubik.com
Rethinking Exhibit Design
Posted March 9th, 2009 by BillyRaygun in Modern Exhibit Design
Materials and Methods
One of the most common materials used in the design and fabrication of a custom trade show exhibit is laminate. Carpenters understand the properties and characteristics of laminate enough to know what to expect when they work with it. Project managers know to buy a vertical post forming grade laminate when skinning round columns. Or use a normal, multi-purpose grade laminate for flat surfaces.
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Separate Design from Production
Posted February 23rd, 2009 by BillyRaygun in Modern Exhibit Design
This is the first of a series of contributions by Billy Raygun - www.billyraygun.com
Controlling cost is becoming a business imperative more now than ever before. Exhibit managers are stretched to the max with rising costs and a lack of new ideas. Under the current industry business model as we know it, it doesn’t surprise me prices increase and quality and ideas suffer. We’re at a time where new ideas are the most critical success factor a business can have. As Einstein said, “You can’t solve a problem with the same thinking that created it”. If you really want to reduce or control costs, you need to change the way you’re currently doing business.
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Imaginative Solutions For Peninsula Booths From A European Perspective
Posted February 18th, 2009 by Exhibitslist Team in Modern Exhibit Design
This article is the first in a series of contributions from Emiliano Brinci, a European Exhibit Designer and enthusiastic member of the exhibitslist community.
What is the benefits and challenges of designing peninsula booths. Maybe one day exhibits will be nothing but inline and peninsula booths, if trade shows continue to shrink. How can companies make the most of their limited budgets. Check out Emilianos' design, he has some great idea's.
According to Emiliano peninsula exhibits can have a "remarkable," impact. He adds, "the peninsula booth is the perfect solution for those who want to create small offices, lounges and storerooms in their booth since the blind side can be used for the purpose."
Companies that have reduced their budgets can still make the most of a 10x20 peninsula booth with three open sides to meet their potential clients face to face!
Exhibitslist appreciates the submission by Emilano, check out his design sensibilities at www.designdigitale.blogspot.com We are warning you, it is in Italian.
What are ways designers can make the most of a peninsula design? What do you like the most about Emiliano's design?
Is The Wood You Use In Your Custom Exhibits Green?
Posted February 13th, 2009 by Zach in The Green Zone
In our first article we looked at the issue of eco-sensitive products in the trade show/exhibit industry. For our next series of articles we will look at individual materials and what you should consider when discussing them with your clients and your team members.
First off we will start off with the issue of wood that is used in custom exhibits. What makes it a green product?
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Dealing Successfully With Difficult Clients
Posted February 1st, 2009 by Mitch Gilbert in Modern Exhibit Design
Exhibitslist is Proud to welcome Mitch Gilbert as a contributor to our community. Mitch is a designer with interesting insights into Modern Exhibit Design. We will be looking forward to his Articles and he is looking forward to your feedback through comments on his articles.
Maybe one day I’ll be able to design an exhibit for myself such as the one shown, but until then clients are a necessity. As a freelance designer I have two clients: the exhibit builder and the exhibitor. Both organizations usually include groups of people that have a say in how my design will eventually take shape. The exhibit builders have salespeople, estimators, installers and production supervisors that each may have their imprint on the design. Exhibitors usually have marketing, advertising, sales, accounting, and the CEO all weighing in on the results. With all manner of personalities tugging the design in one direction or another it’s amazing that I can even recognize the finished booth at the show.
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