Where There Is Uncertainty There is Opportunity!
Posted February 10th, 2009 by Exhibitslist Team
Submitted by Rhiannon Anderson from Steelhead Productions - www.steelheadproductions.com
Your business may be more vulnerable than ever before, however, many say it is not the time to stop or even slow down marketing efforts. Corporate America relies on trade shows to generate interest in and sales for its products and services. Trade shows provide a unique 'live,' selling opportunity unlike any other marketing avenue, one that can generate outstanding results given proper planning and the right show presence.
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Dealing Successfully With Difficult Clients
Posted February 1st, 2009 by Mitch Gilbert in Modern Exhibit Design
Exhibitslist is Proud to welcome Mitch Gilbert as a contributor to our community. Mitch is a designer with interesting insights into Modern Exhibit Design. We will be looking forward to his Articles and he is looking forward to your feedback through comments on his articles.
Maybe one day I’ll be able to design an exhibit for myself such as the one shown, but until then clients are a necessity. As a freelance designer I have two clients: the exhibit builder and the exhibitor. Both organizations usually include groups of people that have a say in how my design will eventually take shape. The exhibit builders have salespeople, estimators, installers and production supervisors that each may have their imprint on the design. Exhibitors usually have marketing, advertising, sales, accounting, and the CEO all weighing in on the results. With all manner of personalities tugging the design in one direction or another it’s amazing that I can even recognize the finished booth at the show.
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