Tradeshows

Eventscape is a unique and inventive exhibit company.  A recent win for Eventscape was a beautiful 20' x 20' exhibit for Trojan UV Technologies, a water treatment technology company specializing in water treatment systems used by corporations and governments.  Trojan was looking for an innovative design that would showcase their products and be a unique design that would draw attendees into the exhibit using their corporate colors.  Eventscape provided a unique design that did just that!

The "splash concept" design of this exhibit displayed an abstract representation of the client's product in use.  Silver lighting spheres suspended from the ceiling represents water droplets and the central element of three ribbons of framed fabric conveys the water splashing.  The ribbons are covered with a cleanable shiny vinyl on the outside and a stretch fabric in the client's corporate red on the inside.  Supporting the splash form, the surrounding counters display the varioius UV technology products used to treat water.  The 16 foot tall freestanding framed fabric tower creates a glowing beacon and denotes corporate strength.

The client logo and corporate colors (red and white) were used throughout the exhibit, reinforcing the brand and distinguishing it in a very meaningful way from the sea of traditional "blue" water technology exhibits.  The curved metal-framed fabric splash form had to match the angled millwork counters that supported the structure.  The whole exhibit was branded on three levels from the suspended ceiling elements, to the eye-level splash form to the carpeted flooring which also incorporated the brand's red "bubbles" with the inlayed acrylic circles.

The exhibit was designed not only to fit to a 20' x 20', but also to be able to easily adapt to fill a 20' x 30' or 20' x 40' exhibit space, providing flexibility and extending the life of the exhibit.  The clients feedback?  "We asked for an innovative design unlike anything else we've seen on an exhibit floor, and that was exactly what we got.  Our exhibit was edgy and attractive, and represented exactly where we wanted to be as a company in our industry"

Established in 1993, Eventscape has manufactured superior quality structures clad in material for every type of design specialty including retail, hospitality, commercial, institutional and custom Exhibit applications.

www.eventscape.net

Does your company use fabric in your designs?  What are the advantages?  Are there any reasons not to use fabric?

Exhibitslist scoured the trade show floor and managed to capture a picture of an exemplary installer: well prepared, brought all his equipment. But let's just imagine he didn't.  Well, just as the panic starts setting in and he begins brainstorming various workarounds involving stacking buckets, rolls of duct tape, and one perfectly timed jump-- part 2 of the 'Installers Code' kicks in.

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This is the first in a series of "Installers Life" articles on the unwritten code and set of rules of trade show exhibit installation.

I've been working in the trade show/exhibit installation world for the last twenty years and I've found that there's a strict code that exists on show floors. Break the code and you tend to have more difficulty and you will quickly gain a bad reputation, especially if you're always working in the same venue. Large installation houses like Czaranowski and Nth Degree are always the most likely to stick to the code. Sometimes new installers take a while to get up to speed.

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Materials and Methods

One of the most common materials used in the design and fabrication of a custom trade show exhibit is laminate. Carpenters understand the properties and characteristics of laminate enough to know what to expect when they work with it. Project managers know to buy a vertical post forming grade laminate when skinning round columns. Or use a normal, multi-purpose grade laminate for flat surfaces.

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Instant Gratification

The trade show world offers something that no one else in the building world offers:  instant gratification.  I recently heard that the large hadron collider in Geneva Switzeland took twenty years to build.  I would not have lasted.  I can barely make it through a movie that is more than two hours long.  Building Trade show exhibits offers instant gratification.  At the most a booth takes a week to install and then I get to stand back with the client and beam at a job well done.  Three days later the booth is packed up and on a truck home I can move on to the next project.

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